Directing the evolution of a premium cultural space in the heart of Berlin
NEW WEBSITE UNDER CONSTRUCTION
Industry
Culture, Events, Experiential Hospitality
Services
Brand Identity · Digital Strategy · Website Design · Creative Direction
Duration
Ongoing project - Retainer Freelancer
Tools
Figma · Framer · After Effects
Supporting the evolution of a cultural event space through strategic branding, premium digital design, and audience-focused storytelling.
OSD is a multidisciplinary event space and creative hub in Berlin, known for curating immersive, sound - driven experiences across culture, gastronomy, and private events.
I work closely with the OSD team on an ongoing brand and digital transformation, reshaping the visual identity, digital strategy, and communication to better reflect the spaces\s premium positioning and diverse offerings - from curated rituals and private dinners to corporate retreats and weddings.
The Challenge
Provide a scalable brand and digital system for a growing, sound-focused event space — aligning the right audiences, offerings, and positioning across cultural programming and high-value private events.
The Approach
Reposition the brand through a refined visual identity and modular digital system, redefining target audiences and offerings, and shaping a premium online presence that balances cultural depth with commercial clarity.
The Result
A cohesive brand and digital platform that strengthened OSD’s premium positioning and improved how clearly the space communicates its offerings across cultural programming and private events.
Improved conversion clarity, resulting in a noticeable increase in qualified private event inquiries
Faster sales cycles for weddings and corporate bookings due to clearer positioning, packages, and storytelling
Increased engagement across key pages (Homepage, Private Events, Weddings), with users spending more time exploring offerings
Stronger brand consistency across web, social, and event communication, supporting long-term growth and visibility
This work contributed to laying the foundation for projected revenue growth of €450,000+ in the weddings and private events segment.
The Challenge
Provide a scalable brand and digital system for a growing, sound-focused event space — aligning the right audiences, offerings, and positioning across cultural programming and high-value private events.
The Approach
Reposition the brand through a refined visual identity and modular digital system, redefining target audiences and offerings, and shaping a premium online presence that balances cultural depth with commercial clarity.
The Result
A cohesive brand and digital platform that strengthened OSD’s premium positioning and improved how clearly the space communicates its offerings across cultural programming and private events.
Improved conversion clarity, resulting in a noticeable increase in qualified private event inquiries
Faster sales cycles for weddings and corporate bookings due to clearer positioning, packages, and storytelling
Increased engagement across key pages (Homepage, Private Events, Weddings), with users spending more time exploring offerings
Stronger brand consistency across web, social, and event communication, supporting long-term growth and visibility
This work contributed to laying the foundation for projected revenue growth of €450,000+ in the weddings and private events segment.
Final Remarks
This project is an ongoing collaboration and has been a valuable opportunity to deepen my experience in project management, stakeholder alignment, and long-term brand development. Working across strategy, design, and execution has strengthened my ability to manage complex requirements while delivering a cohesive and scalable visual system.
CET
Freelance Availability
15-20 Hours Per Week
