VISUAL IDENTITY
ART DIRECTION
MOTION DESIGN
POSTER DESIGN
WEB DESIGN
HO·OM
A visual system informed by sound-healing principles
Industry
Wellness · Sound Healing · Experiential Design
Services
Brand Identity · UI/UX · Motion Design · Art Direction
Duration
2 Weeks (ongoing concept proposal)
Tools
Figma · Framer · After Effects
HO·OM is an emerging sound-healing practice developed in collaboration with OSD, focused on experimental sound journeys that blend ritual, wellness, and sensory experience.
This project explores a brand and digital identity proposal, defining how a sound-led healing practice can be positioned visually through a calm, contemporary, and system-driven design language.
The Challenge
Define a credible, modern identity for a sound-healing practice — avoiding wellness clichés while translating intangible experiences like sound, energy, and emotional presence into a clear visual and digital system.
The Approach
Design a restrained brand system rooted in rhythm, space, and repetition. Motion is used as a core identity element, while UI structures prioritize clarity, pacing, and sensory balance. The result is a flexible foundation across brand, digital, and experiential touchpoints.
The Result
A cohesive identity and motion-led digital proposal that positions HO·OM as a contemporary, experimental wellness practice — ready to scale across digital platforms, sessions, and physical experiences.
Final Remarks
This project represents an initial visual system proposal developed to support HO·OM’s sound-healing practice. The work will continue in collaboration with the team in 2026, evolving the identity into a fully realized brand across digital, motion, and physical touchpoints.
