Rekorder
DURATION
2023 - 2024
ROLE
Digital Direction, Campaign Design, Launch System
TOOLS
Framer, Figma, After Effects
LIVE SITE
TEAM
Dane Kowachek
ABOUT:
Edition Zero is a launch system for a print platform, combining digital direction, campaign structure, and a flexible identity for ongoing releases.
RESULT:
The launch framework created a consistent way to introduce new editions, support social storytelling, and translate the platform’s editorial point of view online.
The Challenge
The challenge was to make a print-led idea feel native to digital spaces without losing the slower, more deliberate feeling of the publication itself.
The approach
We translated the editorial pace into a digital system of stark image crops, direct language, and simple modular sections that can evolve with each release.