OSD Event
DURATION
2024 - 2025
ROLE
Web Design, Art Direction, Brand Systems
TOOLS
Framer, Figma, Asana
LIVE SITE
TEAM
Dane Kowachek
ABOUT:
OSD is a sound-driven event space in Berlin, part gastronomy, part culture, part private events venue. I've been working with the team on an ongoing brand and digital overhaul, rebuilding the visual identity and communication strategy so the space actually reads as premium as it feels in person, whether someone's booking a corporate retreat or planning a wedding.
RESULT:
207 qualified inquiries in the first 6 months post-relaunch
155 corporate / 38 private / 14 wedding, split by dedicated landing page
Average prospect budget up 30% compared to pre-relaunch form data
Segmented pipeline replaced a single generic contact form, routing corporate and private inquiries straight to the right team and cutting steps out of the sales follow-up process
The Challenge
OSD serves three very different audiences under one roof: cultural programming, corporate clients, private events. The old digital presence lumped everyone together, which meant nobody felt like the site was built for them. The brief was to sharpen the positioning for each audience without splintering the identity into three disconnected brands.
The approach
The approach focused on tighter messaging, quieter UI surfaces, and a disciplined editorial rhythm that made the product feel considered instead of corporate.
