C&C&C
DURATION
May 29 - June 24
ROLE
Brand Designer
TOOLS
Figma, Adobe Illustrator, Photoshop
LIVE SITE
TEAM
Pascal Fiedler, Ana (C&C&C team)
ABOUT:
charles & charlotte is an independent social media agency in Berlin, and this project was about extending their identity into a new direction: charlesandcharlotte&consulting, a strategy-focused offering built for C-level clients. Rather than starting from zero, I worked closely with the team to evolve their existing brand system into something that could carry that shift, logo, typography, color, and a broader brand world, while still feeling like the same company underneath it.
RESULT:
A complete, deployable identity system, logo, typography, color, guidelines, all delivered upload-ready in Figma. The brand is now live at charlesandcharlotte.consulting. More brand and digital work with them is already in motion.
The Challenge
Professional services is a hard category to stand out in. The identity had to feel distinctive enough to get noticed but credible enough to survive a boardroom, which is a narrower needle to thread than it sounds. Custom typography and a tight color system ended up being the two levers that made that balance work.
The approach
I worked closely with Ana and Pascal from the C&C&C team through several rounds of exploration, going back and forth on direction before landing on a system that felt right. Rather than treating the existing charles & charlotte identity as a fixed starting point, we used it as a foundation to build from together: pulling the logo forward with the pill shape and custom Aeonik typeface, refining the color palette for a more senior, C-level audience, and expanding the typography rules to cover both brand touchpoints and everyday tools like Google Workspace.