BRYO
Visual Identity & Website for an AI Product
Industry
AI & SaaS
Services
Visual Design, Motion Design, Web and UI Design
Duration
1 Month
Tools
Figma · Framer · After Effects
Bryo is a forward-thinking startup helping small businesses improve customer experience through AI-powered tools. Entering a highly saturated market during the AI boom, Bryo needed a bold and credible identity to stand out against larger platforms — without losing approachability or trust.
The Challenge
The project required a fast turnaround to support early growth and investor visibility, while clearly positioning Bryo as a reliable AI co-pilot rather than just another AI product in an overcrowded space.
The Approach
I developed a confident, system-driven visual identity and website that balances approachability with technical credibility. The design focused on clarity, scalability, and strong brand recognition, ensuring the product felt accessible while communicating innovation and trust.
The Result
Increased conversion rates by 35% following the rebrand
Grew the user base by 400%
Selected for the SME Manufacturing Tech DACH 50 list
Final Remarks
This project demonstrates my ability to deliver clear, scalable brand systems under tight timelines while positioning a product effectively in a fast-moving market. It reflects a balance of speed, strategy, and execution — supporting early-stage growth during a critical phase of the AI boom.
